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How to Use Pinterest to Market Your Business


Pinterest is a social bookmarking tool and content sharing site used to pin images, videos and other objects found on the web to a virtual pin board. When you join Pinterest, you can literally take images from the interenet and pin them bo a particular board on the platform. A board is simply where you organise your collection of pins by the topic or subject of your choice.

Pinterest was the fastest network in history to cross the 10 million member mark. The marketing possibilities and opportunities that the network presents are a dream come true for all kinds of businesses because the typical Pinterest user not only shops, but they also tend to be high spenders too.

Essentially, Pinterest traffic is high quality because those pinners aren’t just browsing. They are researching and looking for all the pins they can find on whatever subject they are interested in. Pinterest is a powerful purchasing platform where people come to get ideas and inspiration and determine how to spend their money.

However, you cannot market your product or service effectively until you have identified and defined who you want to reach on the platform. The Pinterest audience go there to solve problems or look for things to buy and do. For example, they may be looking for specific clothing, boots or to decorate their home, or learn how to fix something at home.

In the following step-by-step, ultimate guide, Rebekah Radice explains how to use Pinterest to effectively market your business online:

How to Use Pinterest for Business: “Getting Started” Guide for Beginners

FACT: the half-life of a Pinterest pin is 1,600 times longer than a Facebook post.

FACT: the average Pinterest user spends 14.2 minutes pinning every time they log in.

FACT: Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent!

With numbers like these, it’s easy to see what a powerhouse Pinterest has become.

It’s growing like mad & the engagement rates are off the chart! And most importantly, your content has a longer shelf life on Pinterest.

Imagine your best content popping up in the Pinterest feed 4 or 5 months after it was first pinned! This is common occurance on Pinterest.

Compare that to the fast-paced Twitter stream or the hyper-competitive Facebook news feed and you’ll quickly understand the value.

Can you imagine the benefits of a social network where your content doesn’t lose steam in the first few hours — but can actually get MORE visibility over time & still be sending traffic months after it was published?

Click here to read the full guide…

Pinterest has become a social media platform that is hard to ignore for businesses selling directly to consumers and for those selling to other businesses. The platform succeeds because the majority of Pinterest users are actively looking for inspiration, and whether they are looking for wedding ideas, home and interior ideas or recipes, they are ready to buy. Pinterest actually boasts very high sales conversion rates.

In the following guide by Ashton Hauff, you’ll learn everything you need to know to build a powerful Pinterest marketing strategy for your business:

How to Use Pinterest For Business: The Ultimate Pinterest Marketing Guide

Pinterest is that fun platform where people plan unrealistic weddings, right? They can do that, but they can also do more. They look for recipes, plan their homes and so much more.

After all, there are over 75 billion ideas out there.

What if your business was able to show potential customers how your product or services could help them actually accomplish their ideas?

Using Pinterest allows your business to do just that.

When your customers are searching for inspiration or solutions, your organization can be there to help them achieve what they want. However, you need to be strategic with your Pins. It’s easy to jump on to the platform and start saving Pins everywhere.

In this post, we’ll show you exactly how to use Pinterest for your business, making it a key piece in your social media marketing strategy.

When you’re ready to actively start planning your Pinterest strategy, use our free template. In this post, we’ll show you how to complete each slide, so you can build an effective and clearly documented strategy in no time flat.

Click here to read the full guide…

In the following video by Life Styling Space, you’re going to watch a full demonstration of how to use Pinterest to market your business and build a strong online brand: