The digital sales funnel based on the AIDA model. AIDA is a powerful psychological selling system that’s been around for over 120 years. It stands for ATTENTION, INTEREST, DESIRE AND ACTION. Basically, the AIDA model identifies the different stages a consumer goes through from having no knowledge of our business up until when they actually buy whatever it is we’re selling.
Now, as you can see, the funnel is larger at the top and it is much narrower at the bottom. This is where we use the various traffic channels such as SEO, PPC and the various social media marketing channels to feed many people into our funnel at the beginning of the process, which is the awareness page.
But as we gradually narrow down our customer avatar, only a few of those prospects will make it to the end, which is the sale. And that’s natural. The fundamental concept is that not everyone is the perfect client for our business, so using a sales funnel will help to ensure that we are only speaking to people that are most likely to become our customers.
In the following article, Jingcong Zhao explains how to use Twitter to find your target audience and bring new leads into your sales funnel:
“How to use Twitter to bring new leads into your sales funnel
If you want to use Twitter to find your target audience and bring new leads into your sales funnel, you’ve come to the right place.
In this post, we’ll give you all the best practices on how to turn Twitter into a lead generation engine.
We’ll cover four aspects of Twitter lead generation in details:
How to optimize your Twitter profile and content to attract the right audience
Using keywords to find your target buyer personas or potential business leads
How you can engage people in an authentic way to bring new leads into your sales funnel
How to complete steps 2-4 while investing a minimal amount of time and effort with tools like Socedo
Before we get started, let’s spend 30 seconds on why Twitter is worth your time.
With the number of Twitter users expected to approach 370 million in 2020, it’s clear that this platform is one on which you need to have a presence. In fact, in 2017, 75% of B2B marketers worldwide have used Twitter to market their business.
In addition, Twitter can play an important role in the buying process. Although social media rarely leads directly to purchases online, it can help you build relationships with the right people who may eventually purchase your product or recommend it to others in their network.
Twitter is a channel where customers actually want to interact with brands. This platform is a particularly smart way to reach Millennials, who comprise more than half of the platform’s user base and value authenticity far more than previous generations.”
In the previous article, you learned how you can successfully use the digital sales funnel on Twitter to automate their sales process. The fact is, you can leverage the sales funnel to effectively bypass the more difficult and the more complex and more expensive sources of traffic like SEO and PPC.
In the following article, Sharon Hurley Hall shares a series of basic and advanced tips that you can use to use Twitter to drive traffic to your digital sales funnel:
“Twitter for Lead Generation: 19 Clever Ways to Explode Your List
Are you using Twitter for lead generation, or are you wasting the potential of your social media followers?
With 330 million monthly active users, sending around 500 million tweets daily, it’s a platform you shouldn’t ignore.
Some people question whether Twitter is still relevant, especially with falling user numbers, and a decline in revenue.
But a lot of people still love the platform as a way to create buzz, find information, deliver customer service, and network with influencers and followers.
And you can still make sales on Twitter, too. According to Twitter’s own statistics:
66% of people have discovered a new business on Twitter
94% are planning to buy something from the businesses they follow on Twitter
69% of people have bought something as a result of a tweet
Those stats add up to the amazing potential of Twitter to help you find leads for your business.
In this guide, we’re going to share our favorite tips for using Twitter for lead generation, arranged from simplest to most advanced.
Here’s a list of all the tips, so you can get started with your favorite Twitter lead generation tip.”
The digital sales funnel concept has been around for over 120 years, and it works fantastically well because it is actually based on sales psychology, so this is really powerful stuff. If you go with the flow of the model, you can keep selling your products or services 24 hours a day, 7 days a week directly from Twitter.
In this video, learn how to generate leads from Twitter advanced search in under 2 minutes!
So, there you have it. This article just emphasizes the incredible potential of Twitter and social media in general. If we use it as it should be used, then we can achieve far more with social media than we can with PPC and SEO and all of the more expensive sources of high quality traffic.